For US standby generator dealers

More booked assessments on your calendar. Every month.

I put qualified homeowners on your calendar for generator assessments. They're screened before they reach you, so you only drive out to people who are serious about getting installed. You pay nothing until someone actually shows up. And every appointment is exclusively yours, never sold on to three other dealers the way the lead sites do.

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2-minute video. Replace this block with your embed

See if your area is still open

A few quick questions first. I work with one dealer per area, so not every business is a fit.

Step 1 of 3

Do you install standby generators?

Roughly how many installs do you do a month?

What's a typical residential install worth to you?

Please answer every question to continue.

Step 2 of 3

Do you keep records of past customers and people who asked for a quote? Old quotes that never went ahead are usually the fastest appointments we can book.

How many site visits a week could you realistically take on?

Are you running paid ads at the moment?

If the plan makes sense on the call, are you ready to start?

Please answer every question to continue.

Step 3 of 3

Your name

Business name

Email A personal Gmail works best, so your call invite lands where you'll actually see it, not a shared inbox.

Mobile / WhatsApp Your mobile, not the office line. It's how I'll confirm the call.

City / service area

What's the biggest thing holding your bookings back right now?

Please add your name, email and phone.

You're in. Now pick your time.

The calendar just opened in a new tab. Pick a 45-minute slot and block the full time, we'll use it. Then come back and read how the whole thing works.

Open the calendar →

Rather talk sooner? Message me on WhatsApp

One dealer per area. Every application is read personally.

The problem

Your calendar is at the mercy of the weather.

A storm rolls through and the phone doesn't stop. Sixty calls in three days and you can't get to half of them. Six quiet weeks later, nothing. You're wondering where the work went, and the crew's standing around.

In between, the quotes you wrote go quiet. Homeowners who walked the property with you, took the number, said they'd think about it, and you never heard back. Meanwhile someone else in your county is showing up above you on Google with four times the reviews, taking calls from people who never even knew you existed.

None of that is a lead problem. It's that nothing in the business is set up to catch demand when it spikes, or create it when it doesn't. That's the part I build, and then run for you.

Where the appointments come from

Three ways to fill your calendar. In this order.

Most agencies have one answer: run ads. I start with the cheapest appointments first, the ones you've already paid for, and only spend your ad money once everything else is working.

Method 01 / the low-hanging fruit

The quotes already sitting in your files

Everyone who asked you for a price and went quiet. Here's what most dealers get wrong about that list: you assume they bought from someone else. Almost none of them did. Buying elsewhere means overcoming the exact same price that stopped them with you. They stalled. And they're still sitting there, no generator, thinking about it every time the lights flicker. We go back to them properly, and the ones who are ready land on your calendar. No ad spend, and it's usually the first money in the door.

Method 02 / get chosen at the moment of pain

Reviews and referrals, on purpose

When the power goes out, people search for an installer near them and pick on reviews. If you're sitting below the guy across town, you lose jobs before you knew they existed, and he's not a better installer than you, he just has more reviews. So we provide a system where we take the asking off your plate entirely and make it automatic. Every customer gets asked, one tap to leave it, every review gets answered, and the happy ones get a reason to pass your name on. Then the morning after a storm knocks out a street you've worked, your customers hear from you, because that is the exact moment the neighbors are outside asking who installed it. And you lift a finger for none of it.

Method 03 / when you want more than the list can give

Advertising, timed to the weather

Most generator ads are a photo of a unit, a brand badge, and 'financing available', shown to everyone within fifty miles. That's an ad for nobody. We run a different message for the young family who lost a freezer full of food, the retired couple who can't haul a gas can out in a storm, the house on a well where no power means no water. And we run them where outages are actually happening, in the weeks after a storm while it's still fresh, and ahead of the season while there's still time to install. Your ad account, your card, I run it.

Every appointment

Screened before it reaches you

They own the home, they actually want a standby unit, they can afford it, and they've agreed to a time. The just-looking never make it onto your calendar.

Every appointment

Exclusively yours

Never resold to three other dealers the way the lead sites do it. Nobody else is calling the homeowner you're driving out to see.

How this works

Three steps, and one of them is mine.

01 / 45 minutes

A working call, not a pitch

Bring your numbers. We'll go through your business properly. Where your work comes from now, what your calendar looks like, what you've already got sitting in your files, and where you want to be. It's more questions than most calls like this, because I can't tell you what would actually work for you until I know how you're set up. By the end you'll have a specific route built for how your business actually runs, or I'll tell you straight if you're not a fit.

02 / done for you

I build it and I run it

The campaigns, the follow-up, the screening, the booking. If you've already got a website and a brand you like, we leave them alone. I add the part that's missing.

03 / early-client rate

You pay per appointment that shows up

Not per lead. Not a retainer. Per homeowner who's actually standing there when you turn up. If nobody shows, you owe me nothing, and I rebook the no-shows free. I'm taking on a small number of dealers right now to build case studies, so this is the lowest rate I'll ever offer.

The whole risk sits with me

You don't pay for leads. You don't pay a monthly fee to find out if it works. You pay when a homeowner is standing in front of you, ready to talk about a generator. If I don't deliver that, I don't get paid.

One dealer per area. Every application is read personally.

Why me

You'll be dealing with the person doing the work.

Daniel Okadim, founder of Standby Growth

You've probably been pitched by agencies that dump leads in your lap and vanish. I work differently. I build these systems myself, no reselling someone else's software, no account manager you'll never meet. If we work together, you're talking to the person doing the actual work.

I only earn when you do

My fee is tied to appointments that actually show up. Most agencies invoice you the same whether it worked or not. I can't.

Built for this trade specifically

Not a generic marketing package with your logo dropped in. Everything is built around how homeowners actually buy generators: the price stall, the financing conversation, the outage that finally makes them act.

Nothing is locked in

No long contract. The customers, the appointments and the data are yours from day one, and they stay yours whatever happens between us.

Common questions

Straight answers.

What do I actually get?

Booked assessments on your calendar. Homeowners in your area who own their home, want a standby generator, can pay for one, and have agreed a time for you to come out and look. Real appointments, not a list of phone numbers to chase.

Are these shared with other dealers?

No. The lead sites sell the same homeowner to everyone in the county, so you're all racing to call first. I don't do that. Every appointment I book is yours alone.

Is this just running ads?

No, and for a lot of dealers we don't touch ads for weeks. We start with the people who already contacted you and the customers you've already installed for, because those are the cheapest appointments in your business. Ads come in when you want more than that can give you.

I don't really keep records. Is this still for me?

Yes. Plenty of dealers have quotes in a notebook or nothing at all. If there's no list worth working, we start with advertising instead and build the list properly as we go, so next year you have one.

What does it cost, and do I pay for ads too?

Two separate things and I keep them clear. My fee is per appointment that shows up, and nothing before that. If we run ads, that money goes straight to the platform on your own account and card. It never passes through me. We go through exact numbers on the call.

What if the appointments are no good?

Then you don't pay for them. An appointment only counts if the homeowner is actually there when you arrive and the assessment happens. If they're not, it costs you nothing and I rebook them free.

How fast will I see appointments?

Once we're live, the first replies come within days. There's some setup before that, carrier paperwork on your side and getting your list in order, and I'll give you exact dates on our onboarding call rather than guessing now. Anyone promising you a flood in week one is selling a spike that won't last.

I've tried marketing before and it didn't work.

That's the usual story, and it's almost never the ads themselves. Someone sent traffic to a business that wasn't set up to catch it. Nobody following up fast, no reviews to reassure people who looked you up, nothing being done with the quotes that went quiet. The money went into a bucket with holes in it. I fix the holes first.

I get enough work from referrals already.

Good, and keep them. Referrals are the best work there is. The trouble is they dry up in the quiet months, right when you need something to keep the crew busy. This gives you a tap you can turn on, with the referrals still coming in on top. And we'll get you more of those too.

What actually happens on the call?

It runs about 45 minutes and it's a working session, so block the full time. I'll ask how many installs you're doing, where the work comes from, what's in your customer records, how people find you online, and what you want the next year to look like. I need that to tell you what would genuinely work for your business instead of pitching you the same thing I'd pitch anyone. Bring rough numbers if you can. You'll leave with a specific route, or with me telling you honestly that you're not a fit.

How much of my time does this take?

Very little. I run it. You turn up to the assessments and tell me who showed. One text a day, ten seconds. That's it.

If we stop working together, who keeps everything?

You do. Your customer list, every appointment, every review, and your ad account. All yours, always. You're never locked in and you never lose what we built.